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Brain Rot — modern plague and how to avoid it

Varun Yadav
3 min readDec 19, 2024

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Nothing kills a person faster than its own mind. It’s a double-edge sword.

‘Brain Rot’ has been named Oxford word of the year 2024. A term describes a modern phenomenon where an individual’s mental health and intellect has deteriorated due to over consumption of social media content.

(AI Generated Image — A person consuming online low-value content continuously)

Humanity is plaguing with the modern disease as people are spending a maximum time of their 24-hours day in front of screens scrolling mindlessly on social media platforms like Instagram, Facebook, X (Twitter), Reddit and many more.

According to a report of Statista, an average consumer spends about 143 minutes (approx. 2 hours 23 minutes ) on social media platforms. There’s been a constant upsurge in the usage of these platforms with lives of people circling around likes, views, shares and subscribes.

What’s important and essential in ‘Brian Rot’ is the consumption of low-value and low-quality content, leading to decline of cognitive strength and power among the users. GenZ is the biggest victim of this plague as they use them the most than any other generations.

While technology helps us to get connected more deeply and instantly than any time in history, it develops some other problems as well. Although we can’t undo the progress, but finding solutions to modern problems can be a…

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Varun Yadav
Varun Yadav

Written by Varun Yadav

Journalist | Author | Story-Teller | Hi there! A writer who loves to write on Biz, Tech and Human Interest. My Twitter - https://twitter.com/authorvarun97

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